Building systems that work.
Custom platforms, integrations, webshops and websites.
You notice it when it's missing.
The Minuano is a cold, dry wind that sweeps across the south of Brazil. It arrives after the rain, once the storms have passed.
Steady and persistent, it clears the air and leaves everything sharper than it found it. Anyone who grew up in the region knows the feeling. You don't see it, but you notice when it's there. And you definitely notice when it's not.
That's how technology should feel. Almost invisible when it's running well. Obvious when it's missing. The best systems are the ones nobody has to think about. They just clear the friction and let people focus on their work.
From fixing computers to building platforms
I've always been drawn to figuring out how things work. That started with taking apart computers as a kid, turned into fixing them professionally, and eventually led me to writing code. I got a degree in internet systems in Brazil and landed my first agency job in 2011.
In 2015 my wife was offered a PhD position in the Netherlands. We moved, fell in love with the country, and decided to stay. After a few years working remotely and then joining a Dutch web agency, I found myself wanting to take on more complex work than the typical agency pipeline could offer. That's how Minuar started.
WordPress has been at the core of my work for most of that journey. Over the past few years I've been expanding beyond it, picking up new stacks, tackling more complex integrations, and generally following the curiosity that got me into this in the first place.
From question to solution
Understand the problem
What are you trying to accomplish? What's getting in the way? Most projects start with a conversation.
Scope and quote
The quote lists what gets delivered and what it costs. If a part is complex, the quote says so.
Build and deliver
You talk to the person doing the work. If a problem appears, you hear about it then.
Support and iterate
After launch the same developer stays available, with the knowledge of how the system was built.