The answer decides what gets built and what it costs.
The business runs on workarounds. Data lives in spreadsheets. No existing product fits how the team works.
The same data gets entered in three places. Someone checks stock in one system and types orders into another.
A store that's painful to update becomes a cost center. Checkout loses customers. Nothing connects to the rest of the business.
A straightforward shop with manual product management starts here. Automated imports, integrations, or complex product logic increase the scope.
The timeline stretches, the budget inflates, and six months later nobody can update a page without breaking something.
A minimal online presence. Think of it as a digital business card or folder. Clean, fast, no maintenance overhead. For cases where the content doesn't change much or often.
A full business site with a content management system. Custom functionality or specific design requirements increase scope.